Healthcare PPC

Google Ads That Fill Your Appointment Book

Healthcare-specific Google Ads management for UK clinics — campaigns built around treatment intent, compliant with ASA/CAP and optimised for cost-per-consultation, not just clicks.

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£2–£8

Typical cost-per-click for healthcare treatment keywords

10–15%

Avg conversion rate for well-optimised healthcare landing pages

ASA/CAP

All ad copy reviewed against healthcare advertising standards

48hrs

New campaigns live within 48 hours of brief sign-off

The Problem

Why Most Clinic Google Ads Accounts Waste Money

Healthcare PPC is different. Without specialist knowledge of both the industry and its regulations, most ad accounts bleed budget quietly — and clinics never know what they're missing.

Burning Budget on Wrong Keywords

Generic match types and broad keyword targeting waste healthcare ad budgets on irrelevant searches. Without negative keyword management and intent-based targeting, you're paying for clicks that will never book.

ASA & CAP Code Violations

Healthcare ad copy is tightly regulated. Unsubstantiated claims, before/after imagery rules, prescription-only medication restrictions and testimonial guidelines catch out most agencies. A single complaint can halt your campaigns.

Landing Pages That Don't Convert

Sending ad traffic to your homepage or a generic treatment page wastes every click. Healthcare patients need specific trust signals, clear treatment information and frictionless booking — before they'll hand over their details.

No Conversion Tracking

Running Google Ads without proper conversion tracking is guesswork. Most healthcare clinics can't tell which campaigns, keywords or ads are generating actual bookings — so optimisation is impossible.

Ignoring Healthcare-Specific Ad Extensions

Call extensions, location extensions, structured snippet extensions and sitelinks built around your treatments dramatically improve click-through rates. Generic campaigns leave these untouched.

Set-and-Forget Management

Healthcare ad accounts need constant attention — bid adjustments, search term review, Quality Score improvement, landing page testing. Agencies that check in monthly are bleeding your budget between visits.

Unsure How Much Your Account Is Wasting?

We offer a free Google Ads account audit for healthcare clinics — a plain-English review of where your budget is going and what it should be doing instead.

Request Free Account Audit

What You Get

Everything Needed to Run Compliant, Profitable Healthcare Campaigns

Our healthcare Google Ads management covers every layer of the account — strategy, copy, landing pages, tracking and weekly optimisation — so nothing falls through the gaps.

Campaign Strategy & Build

Treatment-intent keyword research, campaign structure, match types, negative keyword list and ad group architecture built for your specialty.

Compliant Ad Copywriting

ASA/CAP-reviewed headlines and descriptions for every ad group. No unsubstantiated claims, no banned phrases — and copy that actually converts.

Landing Page Optimisation

Dedicated conversion-focused landing pages for each treatment campaign — with trust signals, clear CTAs and booking integration.

Conversion Tracking Setup

Full Google Ads + GA4 conversion tracking: phone calls, form submissions, booking system events and revenue attribution.

Weekly Bid Management

Manual bid adjustments, device targeting, dayparting and audience layering reviewed and optimised every week.

Search Term Hygiene

Weekly search term report review with new negative keywords added — stopping budget waste before it compounds.

A/B Ad Testing

Continuous split testing of headlines, descriptions and CTAs to improve click-through rate and Quality Scores month-on-month.

Monthly Reporting

Plain-English performance report: spend, impressions, clicks, conversions, cost-per-consultation and month-on-month trends.

Compliance Built In — Not Bolted On

Most PPC agencies learn healthcare advertising regulations after a client receives an ASA complaint. We start there. Every campaign we build is reviewed against the CAP Code before a single pound is spent — covering claims substantiation, testimonial rules, prescription medicine restrictions and aesthetic treatment guidelines.

This isn't just risk management. Compliant ads perform better. They pass Google's editorial review faster, achieve higher Quality Scores and convert at higher rates — because they communicate exactly what regulators and patients both want to see: honest, clear treatment information.

How It Works

Our Healthcare Google Ads Process

A structured four-stage process from audit to ongoing optimisation — built around your clinic's specific treatments and growth targets.

Audit & Strategy

We audit any existing Google Ads account (or start from scratch), research your treatment keywords and build a compliant campaign strategy.

Existing account audit (if applicable)
Treatment keyword research & intent mapping
Competitor ad analysis
Campaign structure design
ASA/CAP pre-compliance review

Build & Launch

Campaigns are built, copy is written and reviewed, landing pages are optimised and conversion tracking is verified before anything goes live.

Campaign & ad group build
Ad copy creation & compliance review
Landing page CRO setup
Conversion tracking implementation
Go live within 48 hours of approval

Optimise Weekly

Active weekly management: bids, negatives, search terms, Quality Scores and landing page performance all reviewed and adjusted.

Weekly bid adjustments
Search term review & negative additions
Quality Score monitoring
Ad copy A/B testing
Landing page performance tracking

Report & Scale

Monthly plain-English reporting with cost-per-consultation data and a clear picture of what to scale, pause or test next.

Monthly performance report
Cost-per-consultation analysis
Budget reallocation recommendations
New keyword & campaign opportunities
Quarterly strategy review

Our Speciality

Healthcare Sectors We Run Google Ads For

Every healthcare sector has different patient search behaviour, treatment CPCs and compliance requirements. Our campaigns are built around those differences — not adapted from a retail template.

Dental

High-intent Invisalign and implants campaigns with CPCs managed to deliver profitable cost-per-consultation.

Aesthetic

Filler, anti-wrinkle and skin treatment campaigns built around CAP compliance — no banned claims, no halted ads.

Physiotherapy

Sports injury and chronic pain keywords targeting patients actively searching for treatment, not general advice.

Private GP

Same-day appointment and health assessment campaigns for concierge and independent GP practices.

Chiropractors

Back pain and posture treatment intent keywords with local extensions to drive footfall to clinic.

Osteopaths

Manual therapy and musculoskeletal treatment campaigns targeting patients ready to book, not browse.

Free Account Audit

Find Out Where Your Google Ads Budget Is Going to Waste

We'll audit your existing Google Ads account and show you exactly where budget is being lost — and what a properly-managed healthcare campaign could deliver instead.

Full account structure audit: Campaign architecture, match types and ad group organisation reviewed

Wasted spend analysis: Irrelevant search terms, poorly matched keywords and budget sinks identified

Keyword quality review: Intent alignment, CPC benchmarks and missed treatment opportunities flagged

Get My Free Ads Audit

No obligation. Delivered within 48 hours.

What Happens Next?

Free Account Audit

We review your existing Google Ads account (or research your market from scratch) and identify the biggest opportunities and waste areas

Strategy Presentation

We present a tailored campaign strategy for your treatments — keyword plan, budget recommendations and projected cost-per-consultation

Build & Compliance Review

Campaigns are built, copy is ASA/CAP-reviewed and landing pages are optimised before anything goes live

Weekly Management & Reporting

Ongoing optimisation every week with monthly plain-English reports showing exactly where every pound went

Trusted by Healthcare Clinics Across the UK

5.0/5

"Our cost-per-consultation dropped by 40% in the first 3 months. The compliance review alone saved us from a potential ASA complaint."

— Clinical Director, aesthetic clinic

FAQ

Google Ads for Healthcare — Common Questions

How is healthcare Google Ads management different from standard PPC?

Healthcare Google Ads requires specialist knowledge across three areas standard agencies miss: ASA/CAP compliance (specific rules around claims, testimonials, before/after imagery and POM restrictions), treatment-intent keyword strategy (targeting patients at the booking stage, not the research stage), and conversion infrastructure (tracking phone calls, form fills and booking system events properly). Generic PPC management applies consumer retail thinking to a regulated clinical environment — and the results show in wasted spend and compliance risk.

How much should a healthcare clinic spend on Google Ads?

Budget depends on your treatments, location and competition. For most UK clinics, a minimum of £1,000/month ad spend is needed to generate statistically useful data — though high-value treatments (implants, Invisalign, aesthetics) often justify £2,000–£5,000+/month. We'll assess typical CPCs for your specific keywords during the audit and recommend a realistic budget with projected cost-per-consultation ranges before you commit to anything.

How do you ensure our ads comply with ASA/CAP rules?

Every piece of ad copy is reviewed against the CAP Code before it goes live. This includes checking claims are substantiated, ensuring no comparative or superiority claims are made without evidence, confirming testimonials comply with guidelines, and reviewing any treatment-specific restrictions (particularly for aesthetic treatments, prescription medicines and weight management). We also advise on landing page content — because compliance failures on the destination page can trigger complaints even when the ad itself is clean.

Do you build the landing pages or do we need to provide them?

Landing page optimisation is included in our management service. For new campaigns, we'll either build dedicated conversion-optimised landing pages or work with your existing website to implement the trust signals, booking CTAs and treatment information structure that healthcare patients need before they'll enquire. If you're also working with us on a website project, the two are co-ordinated from the start so your ad destinations are built right the first time.

How long before we see results from Google Ads?

Unlike SEO, Google Ads can generate enquiries from day one. Most clinics see their first conversions within the first week of a new campaign going live. However, meaningful optimisation — where we have enough data to make confident bid, keyword and ad copy decisions — typically takes 4–8 weeks. We set realistic expectations from the start: early results are directional, and consistent month-on-month improvement is what we're building towards.

How much does Google Ads management cost?

Our Google Ads management for healthcare clinics starts at £2,500/month, covering all the deliverables in this service: campaign strategy, compliant copywriting, landing page CRO, weekly bid management, search term hygiene, A/B testing and monthly reporting. More complex accounts with multiple specialties, locations or high ad spend may fall in the £4,000–£8,000/month range. This is separate from your ad spend budget, which goes directly to Google.

Stop Guessing Which Ads Are Working

Get a free Google Ads audit and find out exactly where your budget is going — and what it should be doing instead.

Get My Free Ads Audit

Free account audit included. No obligation.