Rank on Google. Get Cited by AI.
Every Channel Your Patients Search.
Your patients aren't just Googling. They're asking ChatGPT, Perplexity and Gemini to recommend a clinic. We build search visibility across all three channels — SEO, AEO and GEO — exclusively for UK healthcare practices.
527%
Growth in AI-driven search sessions, Jan–May 2025
4.4×
Higher conversion rate from AI-referred visitors vs organic
2.8×
More AI citations for pages with healthcare schema markup
3
Search channels your patients use — we optimise all of them
Why Most Clinic Websites Are Losing the Search Battle
Healthcare search has fundamentally changed. Patients now use three distinct channels to find a clinic — and most practices are only partially visible on one of them.
Your Patients Are Asking AI — Not Just Googling
When a patient types "best aesthetic clinic near me" into ChatGPT or asks Perplexity to recommend a physiotherapist, traditional SEO does nothing. AI platforms pull from different signals entirely — and most clinics are invisible to them.
Google AI Overviews Are Burying Your Website
Google now generates an AI summary at the top of results for most healthcare queries. If your content isn't cited in that summary, patients never scroll to your link — even if you rank in position one.
Thin Treatment Pages Kill E-E-A-T
Google's healthcare ranking systems heavily weight Experience, Expertise, Authoritativeness and Trustworthiness. Generic treatment pages with no clinical depth, no author credentials and no regulatory references are actively penalised.
No Schema Markup = No AI Citations
Structured data (MedicalOrganization, Physician, FAQPage, Service schema) is what AI platforms use to understand and cite your practice. Without it, you're handing AI citation opportunities directly to your competitors.
NHS Directories Own Your Local Pack
NHS.uk, Healthgrades-equivalent UK directories and aggregator sites dominate the Google 3-pack for most healthcare queries. Without a targeted local SEO strategy, your Google Business Profile is an afterthought.
Generic Agencies Don't Understand Healthcare Rules
ASA/CAP Code, the Consumer Protection from Unfair Trading Regulations and professional body advertising standards (GDC, HCPC, GOC, GMC) apply to healthcare content. A non-specialist agency is a compliance liability, not an asset.
Traditional Search
Patients Google a treatment, scan the results page and click a link. SEO owns this channel.
AI Overviews
Google generates a summary answer at the top of results. AEO gets your practice cited in that summary.
Generative AI
Patients ask ChatGPT, Perplexity or Gemini to find a clinic. GEO makes sure they recommend yours.
Between January and May 2025, AI-driven search sessions grew by 527%. Most healthcare practices have no strategy for two of these three channels.
One Strategy. Three Search Channels.
We don't offer SEO, AEO and GEO as separate bolt-on packages. They're three components of a single integrated strategy — because your patients move between all three channels without thinking about it.
Search Engine Optimisation
Rank higher on Google for high-intent treatment keywords
Technical foundations, on-page authority and local visibility — built specifically for the compliance and E-E-A-T requirements of healthcare practices.
What's included
Answer Engine Optimisation
Appear in Google AI Overviews and featured snippets
Structured to answer the exact questions patients ask — so Google surfaces your practice as the authoritative source before they ever visit your website.
What's included
Generative Engine Optimisation
Get cited when patients ask ChatGPT, Perplexity and Gemini
When a patient asks an AI "find me a good chiropractor in Manchester" — we make sure your practice is the one it recommends. GEO is the most underutilised visibility channel in UK healthcare.
What's included
Every Piece of Content Is Compliance-Reviewed
Healthcare search content isn't like any other industry. ASA/CAP Code rules restrict what you can claim about treatments. GDC, HCPC, GOC, GCC, GOsC and GMC advertising standards apply to professional body registrants. The Consumer Protection from Unfair Trading Regulations 2008 governs all patient-facing communications.
Every page, FAQ and schema tag we produce is reviewed against the standards applicable to your specialty before it goes live. Your SEO agency should know your regulatory framework as well as your search rankings — and we do.
Our Healthcare Search Visibility Process
A structured four-stage approach that builds visibility across all three channels systematically — no guesswork, no vanity metrics.
Visibility Audit
We map exactly where you stand across all three channels — Google rankings, AI Overview citations, schema gaps, technical issues and local pack presence.
- Google rank tracking for 50+ target keywords
- AI citation audit (ChatGPT, Perplexity, Gemini)
- Technical SEO crawl & issue log
- Schema markup gap analysis
- Competitor visibility benchmark
Strategy & Content Plan
We build a 12-month roadmap covering keyword targeting, AEO content calendar and GEO authority plan — all reviewed against ASA/CAP and your regulatory body's advertising standards.
- Treatment keyword map with intent classification
- AEO content calendar (Q&A, FAQ, schema targets)
- GEO authority content plan (pillar pages, clinical guides)
- Local SEO location strategy
- ASA/CAP compliance review
Build & Optimise
Technical fixes, schema implementation, on-page content and structured data go live. We handle everything — no developer required on your end.
- Technical remediation (speed, Core Web Vitals, crawlability)
- Schema markup implementation across all key pages
- On-page content optimisation with clinical depth
- Google Business Profile setup & optimisation
- LLMs.txt & AI crawler configuration
Monitor & Grow
Monthly reporting across all three channels — with plain-English commentary on what's moving, what needs attention, and what's next.
- Monthly Google ranking report
- AI citation tracking (all major platforms)
- Content update schedule (freshness signals)
- Quarterly strategy review
- Ongoing compliance monitoring
Healthcare Sectors We Build Search Visibility For
Every specialty has different search intent patterns, regulatory bodies and patient journey dynamics. Our SEO, AEO and GEO strategies are built around your sector — not adapted from a generic template.
Dental Practices
Implant, Invisalign and cosmetic treatment pages with GDC-compliant content
Aesthetic Clinics
Treatment-specific SEO with ASA-compliant claims for injectables and skin treatments
Physiotherapy Clinics
MSK, sports injury and women's health content with HCPC E-E-A-T signals
Private GP Clinics
CQC and GMC regulatory framework baked into all search content
Chiropractors
GCC-regulated content building local authority for spinal and back pain queries
Osteopaths
GOsC-compliant content targeting chronic pain and musculoskeletal search intent
Optometrists
GOC-registered practice content optimised for dry eye, orthokeratology and eye care queries
Don't see your specialty? Get in touch — we work with all regulated healthcare providers across the UK.
Find Out Where You're Invisible
We'll audit your current Google rankings, check whether you're cited in AI Overviews, test your AI platform visibility and identify your top schema markup gaps — at no cost.
Google ranking audit: 50+ target keywords across your treatments and location
AI citation check: Test your visibility on ChatGPT, Perplexity and Google AI Overviews
Schema gap report: Which structured data types your competitors have that you don't
Free for UK healthcare practices. No obligation.
What Happens After Your Audit
Visibility Audit Delivered
Within 5 working days — Google rankings, AI citations, schema gaps and competitor benchmark
Strategy Call
A focused 45-minute session to walk through the findings and agree priority actions
Proposal & Scoping
We provide a transparent, itemised proposal with monthly deliverables, timelines and no hidden costs
Go Live Within 2 Weeks
Onboarding, technical setup and content strategy kick off within two weeks of sign-off
Trusted by Healthcare Practices Across the UK
"Within three months we were appearing in Google AI Overviews for our key treatment queries. New enquiries up significantly — and the compliance review gave us real peace of mind."
— Clinical Director, multi-location aesthetic clinic
Common Questions About Healthcare SEO, AEO & GEO
SEO (Search Engine Optimisation) focuses on ranking your practice higher in Google's traditional search results. AEO (Answer Engine Optimisation) gets your content cited in Google AI Overviews and featured snippets — the AI-generated summaries that now appear above organic results for most healthcare queries. GEO (Generative Engine Optimisation) goes further: it ensures your practice is recommended when patients ask ChatGPT, Perplexity or Gemini to find a clinic. All three work together; clinics that ignore AEO and GEO are increasingly invisible to a growing share of prospective patients.
Your Patients Are Searching. Are You Being Found?
Get a free visibility audit across all three search channels — Google, AI Overviews and generative AI — and find out exactly where your practice is missing patients.
Get My Free Visibility AuditFor UK healthcare practices only. No obligation. Delivered within 5 working days.